Shimmering walls of flippable sequins that must be flipped. How does your trade show booth design make people feel? More and more, exhibits are stirring up emotions in attendees by quite literally making them feel things, using tactile surfaces that are just too tempting to ignore. These are the patterns that we’re seeing showing up in experiential design, with a focus on growing trends that go beyond pure aesthetics to help marketers achieve real goals. We get to see the experiential world from a wide variety of angles. We’ve built permanent environments for museums, retailers, and corporate offices. We’ve attended shows on medical devices, auto parts, eSports, outdoor retail, even trade shows about trade shows. We’ve run events both intimate and large-scale. Over the past year, we’ve worked on trade show booth designs showcasing everything from helicopters to vegan mayonnaise. Wherever humans interact, or even where a single person is engaging with their surroundings, the art of experience is a powerful force for change.
Stepping back, we also see an expanding field of play: experience is everywhere. With over three decades in this industry, from trade show booths to museum exhibits, to corporate environments and brand activations, and beyond, we see the changing trends first-hand every day. When compiling the experiential and trade show booth design trends we will be seeing in 2020, we aimed to go deeper than a surface-level snapshot of the style of the day - High-contrast colors! Chunky fonts! Goodbye flat graphics! - and to cast a spotlight on the new tools and tactics that will meaningfully make us better at what we’re here to do. Experience is an art as much as it is a science, and art evolves it pushes boundaries, or it grows stale. In 2020, marketers must balance the time-tested psychologies of audience engagement with the rapid growth of technology and the ever-shifting whims of cultural relevance. While creating spaces for human connection always remains at the heart of what we do as experiential marketers, the methods and mechanisms we use in environment, event, and trade show booth design will follow the context of the times. Your trade show boothis a representation of your brand, do it right to get the maximum ROI.As the saying goes, the only constant is change. Make sure to avoid these 4 common pitfalls that even seasoned exhibitors are sometimes guilty of. So next time you have to make the choice of selecting the perfect exhibit rental option for your upcoming event or exhibition make a small checklist before you take the final decision. Ensure that you are using graphics printed on premium fabric having atleast 4 pass printing so that you get the best resolution for print. Graphics are the clothes of the booth and they contribute to 70% of the appearance of the booth. While making the trade show booth rental decision you might focus primarily on the skeletal structure, but we urge you to enquire atleast once about the kind of graphic printing that the booth design company that you have contracted will use. A high-quality, well-finished exhibition booth will subconsciously make your visitors think that the product or service that your company offers will also be of a high standard. You will agree that quality is everything when it comes to the most important things in business and in life. For example, if your show is at the Mandalay Bay Convention Centre, then try to contract a company that deals primarily in trade show booth rentals in Las Vegas. So ensure that you have checked the rules or atleast your exhibition booth design company has checked them. Note: Local laws and trade show regulations change from country to country within the USA and also sometimes from city to city. Hence it would be prudent to rent exhibit systems from booth design companieswho are locally present and have a good understanding of the law of the land. But Lo! When the structure was installed onsite, the exhibition authorities asked for it to be removed as it was made from a flammable material, like styrofoam, which was not permissible to the trade show organisers. This structure was lightweight and hence the client thought it would work for his USA trade shows as well. Some years back we had a client who had a tried and tested exhibition structure in Turkey which he used to ship globally for his trade shows.
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